Fast Company gives some insights into how the culture at MailChimp fosters constant, pervasive creativity and innovation.
“We provide an environment that allows for, and encourages, acting on spontaneous creativity,” says [cofounder Dan] Kurzius. When employees feel safe sharing their new ideas–no matter how goofy–and have the freedom to pursue them, good things ultimately arise. “I plant the seed and water it and then stand back and watch it grow,” he says. “Outside of being accountable to our customers, the less formality, the better.”